achieving synergies between client, media agency and media
open, fair, transparent relationship with all business partners
long term relationship and growth of brands
The main task of insight is to understand key influences, data analysis and integration of all results into a conclusion that reveals new trend and facts.
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We have all the relevant research and data bases at its disposal, but we also develop our own tools and analysis what enables us to calculate an optimal channel and media split for our clients.
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Our media and communication planning are based on the deep consumer understanding, perception, media touchpoints and the fact that the media world is divided in paid, earned and owned media.
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For many target groups digital channels and social media are the most important communications channels.
READ MOREWe have developed our own module for analysis of lifestyles of target groups within the Mediana TGI consumer and brand analysis tool, which is owned exclusively by Formitas group and is used to achieve the competitive advantages of our business partners.